Connecting live-commerce supply and demand through deal data.

Why now

In Japan too, where people discover products and where they buy them are starting to overlap inside video and live streams.

1. 01

   Retail is moving into live streams

   TikTok Shop has launched in Japan, and buying on the spot while watching a stream is spreading. Running live streams is now at the center of retail.

2. 02

   Much of the work is still done by hand

   Margin estimates, claim checks, client settlements and sale prep. Much of live commerce operations still runs across spreadsheets and chat.

3. 03

   Sellers are looking for operators

   Some manufacturers and producers have products that sell well live but no capacity to run streams. They need a place to meet agencies.

Three stages of growth

1. Stage 1

   Agency operating system

   Deals, scripts, streams, sales and ads in one SaaS, billed monthly.

2. Stage 2

   Deal matching

   Accumulated deal data connects makers and producers with agencies and streams, for a success fee.

3. Stage 3

   Stock and capital

   Finance purchasing and stock for deals with a known sales outlook.

How revenue stacks up

With each stage, a new revenue source is added on top of the previous one.

1. Stage 1

   SaaS subscription

   A monthly fee for agencies and shops using COMSEE as their operations platform, with plans sized to shop scale and number of streams.

   Billed perMonth

2. Stage 2

   Deal fees

   A fee when a deal between a manufacturer or producer and an agency is agreed. Accumulated deal data suggests combinations likely to close.

   Billed perDeal agreed

3. Stage 3

   Inventory and funding

   Revenue from funding purchasing and inventory for deals with a clear sales outlook.

   Billed perDeal